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Big Data Analytics  – The increasing use of technology in recent years has also increased the amount of data generated per minute. Everything we do on the internet generates some data.

A set of reports by DOMO, Data Never Sleeps, includes the amount of data being generated every minute. 8th edition of the report One minute of internet includes over 400,000 hours of video streamed on Netflix, 500 hours of video streamed on Youtube by users, and nearly 42 million messages shared on WhatsApp viewed.

The number of Internet users has reached 4.5 billion, which is approximately 63% of the total world population (according to our calculations). This number is expected to grow in the coming years as we witness the expansion of technology.

What is big data analysis

Businesses can make informed decisions based on big data analytics platforms that reveal hidden patterns, correlations, customer preferences, and market trends in the data.

Data analytics techniques and techniques enable companies to collect new information and analyze data sets on a large scale. Answer business intelligence (BI) questions related to business processes and performance. Big data tools are used to perform predictive modeling, computational statistics, and even what-if analysis.

Why is big data analytics important?

Data analytics can play a vital role in helping organizations improve business decision-making by using software tools and big data analytics frameworks aimed at analyzing big data.

The result is increased marketing effectiveness, potential new revenue opportunities, the ability to provide customized service to customers, and improved cost efficiency.

Moreover, Implementing these benefits as part of an effective strategy can give you a competitive advantage over your competitors.

The most popular big data analytics tool

Open source big data analytics tools are intended to be made publicly available and are usually administered and administered by an organization with a specific mission. Let’s explore some important big data processing tools. Let’s take a look at some examples of big data analytics tools and software used in big data analytics. Here are the best and most popular big data analytics tools.

1. Apache Hadoop

Big data is processed and stored on this open source Java-based platform, and the cluster system enables efficient and parallel data processing. Data from the server can be processed by many structured and unstructured machines and accessed by Hadoop users on multiple platforms. Amazon, Microsoft, IBM and other tech giants use it as one of the best big data analytics tools today.

2. Cassandra

APACHE Cassandra, a distributed database without SQL engine, allows you to retrieve records in bulk. Many technology companies value high availability and scalability without sacrificing speed, or performance without sacrificing speed. It can handle petabyte-sized resources with near zero downtime and perform thousands of operations per second. A public version of this big data tool was created by Facebook in 2008. marketing blog money.ayovaksindinkeskdi.id

3. Decompose

Custom machine learning analytics uses open source big data analytics technology to pull data from the value chain. Qubole provides comprehensive data pipeline transportation services with minimal time and effort. Configure Azure, AWS, and Google Cloud services simultaneously. This also reduces cloud computing costs by up to 50%.

4.  Explanation

You can generate pipeline data with minimal code. Our sales, marketing and support solutions cover a wide range of requirements. It not only provides ETL and ELT solutions, but also provides an interactive GUI. With Xplenty, you can save money on hardware and software and get support via chat, email, phone, and virtual meetings. Data can be processed across the cloud for big data analytics and segregation with Xplenty.

5. Spark

Apache Spark also enables massive data processing and multitasking. Big data tools also allow data to be processed on multiple computers. It is widely used by data analysts due to its easy to use. API and ability to handle petabytes of data. Spark now well-suited for ML and AI, which is why the tech giants are currently moving in this direction.

6. MongoDB

This free and open source platform, which came into the limelight in 2010, is a document-oriented database (NoSQL) that is used to store large amounts of information in an organized manner. MongoDB is very popular among developers because it supports various programming languages ​​such as Jscript, Python, and Ruby.

7. Apache Storm

Small businesses, especially those without the resources for big data analytics, have increasingly powerful and easy-to-use tools. Storm has no language (programming) barriers and can support everyone. It is designed to handle large amounts of data with fault tolerance and horizontal scalability. Storm leads in real-time data processing because Storm has a real-time distributed big data processing system. APACHE Storm is used in many of today’s largest technology systems. Moreover, The most famous of them are NaviSite, Twitter and Zendesk. marketing blog money.ayovaksindinkeskdi.id

8. SAS

It is one of the best tools that data analysts use today to create statistical models and data scientists manage data from multiple sources and use it to find and extract it. Or can be updated. Data can be accessed in SAS or Excel spreadsheets using the Statistical Analysis System (SAS). In addition, SAS has also introduced new tools used in big data and products to better understand artificial intelligence and machine learning.

9. Data Payne

Datapine has been providing business intelligence analytics since 2012 (Berlin, Germany). Since its launch, it has gained great popularity in many countries, especially among small and medium-sized businesses that need data mining for surveillance purposes. Choose from four price packages starting at $249 per month. Dashboards are available by function, industry, and platform.

10. Rapid miner

The goal is to automate the design of data analysis workflows using visual tools. With this platform, users do not need token to separate data. Technology education, training and research are among the industries that are in heavy use today. Despite being open source, it contains 10,000 rows of data and only supports one logical processor. ML models can be published on the web or mobile using Rapid Miner (only if the user interface is ready for real-time data collection).

Digital Marketing Agency  – Avoiding SEO and digital marketing can be dangerous for small and medium businesses. Any company that wants digital growth needs a strategy to outperform its competitors in search engines and social media platforms.

Unfortunately, many small and medium-sized businesses lack the experience to win on digital platforms and techniques for attracting organic reach. Also, building in-house digital marketing teams can be costly.

This is when digital marketing agencies enter the equation. These agencies help companies grow digitally, rank better on search engine ranking pages (SERPs), and maintain their digital presence.

Moreover, If you are looking to outsource your digital marketing and grow into a digital marketing agency, you have come to the right place. We have compiled a list of 30 best digital marketing agencies spread across the world that you can consider for your business.

What services are digital companies looking for?

Different companies have different digital marketing needs, which are displayed in the chart below.

Most companies want to perform a technical SEO audit of their websites/apps as a priority. Technical SEO auditing is complemented by other services, which include content development, traffic analysis, and link building services.

A report from eMarketer in 2022 shows that digital ad spending is likely to increase to  $ 681.39  billion  by next year.

It also indicates that worldwide advertising spending will rise to  $876.10 billion  by 2026.

Most paid marketing channels include social networks, price comparison lists, paid links, blogs, and web apps. With the help of a great digital marketing agency, you can cut through the clutter and get more eyeballs and clicks on your business. marketing blog money.ayovaksindinkeskdi.id

The above stats clearly show that the volume of performance marketing is rising rapidly in digital marketing. So having the right performance marketing strategy can help you change the game.

Let’s dive into the list of the best digital marketing agencies from around the world. You can evaluate them and choose the one that best suits your business needs.

Best digital marketing agency | marketing blog money.ayovaksindinkeskdi.id

Here is a curated list of the best digital marketing agency you can find in the USA.

1. WebFX 

• Minimum project price:  $1,000
• Average hourly rate:  $100 – $149 per hour
• Rating:  4.9
• Founded:  1995
• Services:  lead generation, search engine optimization, content, and analytics

WebFX is a digital marketing agency that provides website design, development and SEO services. It has been in business since 1995 and has consistently delivered excellent digital results to its clients.

He also handles the SEM aspects of clients to help them shine in the SERPs. marketing blog money.ayovaksindinkeskdi.id

2. Dream Theory 

Minimum project price:  $1,000

Rating:  N.A

Dream Theory is a one stop shop for your digital marketing needs.

You can hire their creative or digital marketing services or design their own websites. The agency works mostly for healthcare clients. Their best-selling services are search engine optimization, search engine marketing, and social media marketing.

3. One pill

• Minimum project price:  $10,000
• Rating:  4.8
• Services:  Paid Search | Paid Social | SEO | Conversion rate optimization | Digital Strategy | Crypto & NFT Marketing

Single Grain, led by Eric Siu, is a full-service digital marketing agency that helps companies in SaaS, e-commerce, education, and web3 grow their businesses.

The team at Single Grain is an eclectic group of passionate growth marketers obsessed with getting clients a measurable ROI. The agency has experts who specialize in SEO, paid media, and conversion rate optimization who help clients get a better online presence.

This is also one of the few digital agencies that deal with clients for new digital trends – Web3 and crypto marketing. marketing blog money.ayovaksindinkeskdi.id

4. A great citizen

• Minimum project price:  $50,000
• Average hourly rate:  $150 – $199/hr
• Rating:  4.9
• Founded:  1999
• Services:  digital transformation, branding, research, design and content

Mighty Citizen mainly deals with projects for non-profit organizations, universities, government agencies, and international NGOs.

However, Connects data with human-centered design to build creative strategies that positively impact business.

5. iSynergy

• Minimum project price:  $5,000
• Average hourly rate:  $100 – $149 per hour
• Rating:  4.9
• Founded:  2011
• Services:  Digital Transformation, Branding, SEO, Social Media Marketing

A leading digital marketing company that you can trust for your online business. The agency positions itself as a crew of crooked professionals who strive to question the status quo.

Their team is creative, data-driven and always ready to take on all kinds of digital marketing projects.

6. Cleverly

Unlike most of the other digital marketing agencies on this list that focus on multiple channels, Smart Zoom Zoom on LinkedIn. Using high-performance data from the thousands of LinkedIn campaigns they’ve completed, they target and engage decision makers. Their approach has helped them generate leads for over 5,000 customers including the likes of PayPal, Uber, and Lego.

7. Moburst

As an award-winning digital agency, Moburst has proven to meet their clients’ needs every time. In 2022 alone, they received six awards for leadership in app marketing, influencer marketing, mobile campaigns, and video campaigns. They’ve served brands like Google, eBay, Dunkin’ Donuts, Samsung, Reddit, and Discovery.

Reddit, one of the largest websites in the world, has struggled with its success on mobile. After approaching Moburst, the site gained traction on its mobile app and grew 90% organic within a year. Moburst helped them target competitive keywords and phrases to increase conversion for their mobile app.

However, Moburst has offices in San Francisco, New York, Tel Aviv and London. marketing blog money.ayovaksindinkeskdi.id

8. Carving

For help specifically with B2B marketing, you can check out Sculpt located in Iowa City. Founded in 2012, Sculpt is a B2B marketing agency that helps brands connect with the right audience in a more human way by leveraging social media.

9. Audiencly

Audiencly is headquartered in Dusseldorf, Germany with offices in Hamburg, Germany and London, UK. It was established in the year 2018. It started by creating advertising campaigns in the gaming sector but soon established itself in lifestyle marketing. He is now creating advertising campaigns for brands from various sectors.

10. Micro Media

Nuanced Media is a full-service, multi-channel e-commerce marketing agency. They offer a wide range of digital marketing services, including traditional strategies such as website design and email marketing. In addition to e-commerce, they also specialize in Amazon marketing.

Digital Marketing Tools  – Digital marketing is now a must if a business is to grow. The role of digital marketing in building  brand awareness  and increasing sales through digital channels is very important. The simplest example of a digital marketing activity is having a website and social media as a strategy.

Just like other jobs, to support digital marketing activities, a set of tools also needed to make it easier and help in carrying out digital marketing. This toolkit not only limited to advertising platforms but also tools used to do research on analytics.

What digital marketing tools should you know and use? Here is the explanation!

Recommended digital marketing tools | marketing blog money.ayovaksindinkeskdi.id

1. Trello

Trello is a collaborative app that allows you to manage multiple projects in one place. With Trello, everyone on a project can see what’s being worked on, who’s working on it, and how far they’ve come.

Trello has a variety of features that can be used for tracking,  collaboration ,  and for reminders  of  project deadlines. Some of the features in Trello include boards, cards, lists, menus, etc.

2. Canva

Becoming a digital marketer means you have to be ready for any situation and have additional skills, including design. You don’t need to master Photoshop or Illustrator tools to create a design. You only need a tool called Canva.

However, Canva is a very easy to use design tool with a lot of features. Canva already provides several templates that you can use right away. Not only for designing content, Canva can also be used. To create strengths, landing pages, content calendars, etc.

3. Google Trend

Are you running out of ideas for creating content? Or want to know what trend is happening now or a few months ago? You can use a free tool provided by Google, which is Google Trends.

Google Trends is a useful search trends feature that shows the number of times a given search term entered into the Google search engine relative to the site’s total search volume over a given time period. You can use Google Trends to search or compare keywords.

4. Mailchimp

MailChimp is a social advertising  and email marketing tool used  to manage and automate digital marketing campaigns. This is one of the best digital marketing tools that you can use to optimize your campaigns and track the traffic generated.

In addition, these tools allow you to integrate with other platforms, which makes these tools very effective for conducting email marketing campaigns.

5. Hootsuite

If you manage two or more social media platforms, you can use Hootsuite Tools. These tools are tools that serve as social media management tools with features to help plan, schedule, and publish social posts. Key features include automatic scheduling, social media monitoring, performance reports, basic task management, and more.

This Hootsuite tool can be integrated with many other social media sites such as: Facebook, Twitter, LinkedIn, Foursquare, MySpace, and WordPress.

6. Google Analytics

Google Analytics is one of the most powerful digital marketing tools. These tools allow you to track and analyze the digital marketing campaigns and strategies you’re running with different types of data from the digital marketing channels you use.

Google Analytics can show you who comes to your website, where and on what pages they spend most of their time. Additionally, you can set up goals to track conversions, create optimized e-commerce settings, and track events to learn more about user engagement. marketing blog money.ayovaksindinkeskdi.id

7. Search Console

Google Search Console is a free tool from Google that also helps users measure website traffic. Unlike Google Analytics which used for all organic and inorganic campaigns, Google Search Console gives you insight into how a website is performing in organic search and ways to make adjustments to sites in the Google index.

These tools also give you insight into how well your website is going on mobile and desktop, see keyword performance, to fix  technical issues  that occur on your website.

8. Data Studio

Data Studio is a data visualization tool that allows you to create reports that are easier to create and understand. These tools allow you to get data sets from different places in one place so that you can turn this information into reports that are easier for lay people to understand.

These reports in Data Studio are easy to read, easy to share, and even customizable for each of your clients. This tool is also interactive so that you can adjust the data according to the time of the campaign.

9. Ahrefs

Ahrefs offers a range of  search engine optimization tools, making it easy for you to optimize your website based on your campaign needs. These tools are used to check  backlinks  , index data, and research keywords for competitor research.

This tool also allows you to see your website’s ranking on Google search, so that you can track how effective your SEO strategy is.

10. Smrash

SEMRUSH is an all-in-one marketing tool that helps increase online business visibility through search engine optimization, content marketing, market research, advertising, social media management, and search engine reputation management. With these tools, you will be able to better understand and manage your digital marketing campaigns.

11. Yost Seo

Yoast SEO is a plugin that often used on WordPress to optimize websites so that they can produce better performance on Google search.

However, Yoast SEO helps you see how effective your website is by helping you submit sitemaps, manage keywords, create content, and use webmaster tools to see what other aspects might make your website perform better.

12. Buzzsumo

If you are into  social media  influencer management  , this tool is perfect to use. These tools help you connect with  social media influencers  . Apart from that, this tool can also be used . However, To search for ongoing trends such as content search. You can search for topics that talked about the most on social media and decide which content to create.

13. Hubspot CRM

HubSpot CRM tools offer email tracking, notifications, lead tracking, meeting scheduling, and live chat options. Moreover, HubSpot’s wide feature set and ease of use make this platform stand out from the crowd.

14. Facebook Ad Library

Want to see the ads your competitors are running on Facebook? You can use the Facebook Ad Library. The Facebook Ad Library a free feature owned by Facebook or Meta that displays all ads that appear on Facebook, Instagram and Messenger to Audience Network.

In this tool you can see all the ads that are currently running, complete with the date aired, the platform used, images for the writing used. Apart from seeing competitors, through this tool, you can also get ad references that you can run.

15. Populix

Surveys are a very important thing to collect comments, opinions, criticisms and suggestions from the general public and customers. To make your poll more interesting, you can use tools like Poplite from Populix.

However, Poplite by Populix is ​​a self-service survey service to assist all your business and academic needs. The advantage you can get is that you can create a survey ready filled out by more than 300,000 people. So you don’t need to search for respondents again. marketing blog money.ayovaksindinkeskdi.id