Decathlon technology beefs up its response to cybersecurity readerheart

Kworld Trend / Decathlon technology beefs up its response to cybersecurity readerheart, cyber attacks are very common in the digital world, many companies have suffered through them. But Decathlon has some other plans, according to which its employee must fight any such security attack.

Any mistake can cause the entire company to suffer from cyberattacks, so Decathlon has come up with a great initiative to fight it. Decathlon technology enhances its response to cybersecurity, making headlines around the world. So, let’s check more of the same.

Misleading claims

According to the report, both retailers promoted terms like “eco-design” and “consciousness” without backing up these claims.

In June, the Norwegian Consumer Agency cited  H&M  and Norrøna, saying the companies’ use of the Higg Index was not enough to support their environmental claims.

Created by the Sustainable Apparel Coalition (SAC), this tool provides a standardized measurement of environmental impacts on a range of textiles but only measures the fabric before it is finished. This “measurement” is based on effect averages. The Norwegian Consumer Agency (Forbrukertilsynet) went so far as to say that it believed Norrøna was “breaking the law” with its misleading claims.

The Norwegian Consumer Agency said Norrøna used the Higgs Index to make claims about  the organic cotton  used in its shirts having a lower environmental impact, but it did not provide any evidence to support the claim.

“We have determined that the use of Higg MSI in marketing to consumers is misleading in this case, and therefore illegal. We have asked Norrøna to remove or alter the marketing of environmental benefits on the basis of Higg MSI,” the agency said.

Haig responds

The SAC says it has put the brakes on its consumer-facing transparency program after backlash over misuse of its data and misleading brand claims.

“When the apparel industry and others use environmental claims in marketing, it is important that the environmental claims are true,” said Trond Ronningen, director of the Norwegian Consumer Agency. “A key principle is that marketing be honest and give the most balanced and accurate impression of any environmental benefits. If this is not the case, consumers risk making purchasing choices on the wrong basis.”

Following recent allegations from the Dutch Consumers and Markets Authority, H&M told Fashion United that it has made the decision to remove H&M’s “Conscious Choice” ticker from its online store worldwide. “This work is in progress and will be completed by the end of October.”

“We are pleased to see that these companies have recognized the need to inform consumers more clearly about the sustainability aspects of their products, and that they will adjust and substantiate various sustainability claims,” said Van den Berg. Decathlon technology beefs up its response

Why did Decathlon need to educate staff on cyber security?

A cyberattack can harm a company and can take it to the core. In most companies, cyber security is believed to be the duty of a particular department but not all. But according to Decathlon, all employees have to deal with cybersecurity.

They consider it everyone’s responsibility, so they train their employees in the same.

Cyberattack is an important issue that affects a company at every stage. So, instead of an individual responsibility, everyone should share it. Campaigns , interviews  and videos are run regularly, along with a campaign website to assist staff.

These things are not only useful for Decathlon employees but also for other people to deal with cyberattacks. Decathlon technology beefs up its response

How does Decathlon technology enhance its response to cybersecurity?

Decathlon technology has received many recognitions, and companies around the world are trying to follow suit. This is not an easy feat, but they have started working on it and have created awareness among their employees all over the world. So, let’s take a look at how they work on it:

• They first worked on creating awareness among the employees and giving basic knowledge through the campaign. Frequent campaigns are organized that guide the basics and ways to protect against cyberattacks.
• Not just boring campaigns, but Decathlon has created a humorous campaign that is both unexpected and effective. It helps to grab the employee’s attention and make it work.
• They interview the security team and post these videos to other employees for their guidance.
• Not only did Decathlon offer a campaign website, which contains all campaigns. They use social media, posters, banners, newsletters, and many other ways to create employee awareness.
• Employees are free to ask the security team direct questions and have their issues resolved promptly. Helps provide instant solutions and keep everything safe. Decathlon technology beefs up its response

FAQs

Conclusion

Decathlon technology helps not only their company, but also many other similar companies. This practice creates awareness among the employees and gives them a good knowledge of dealing with attacks.

Therefore, all companies should experience and practice this for their employees. Decathlon technology beefs up its response