Kworld Trend / Kategori influencer dengan followers 1.000-5.000 disebut, Influencers have become trendsetters for their followers. The greater the number of their followers, the greater the influence of influencers on their followers.
Kategori influencer dengan followers 1.000-5.000 disebut
Many of them even charge very high prices just based on the number of followers they have. Even though the success of a digital campaign is not only determined by the number of followers.
So, here are 5 levels of influencers that you should recognize so you don’t choose the wrong one.
5 Levels of Influencers You Should Know So You Don’t Choose Wrongly
1. Nano Influencer
Nano influencers are influencers who have between 1000 and 10,000 followers. The limited number of followers, which is only up to 10,000 on average, does not reduce the quality of influencers.
This is because they usually post content in categories that they really understand, such as books, travel, health, finance, food, and so on.
But there are also nano influencers who master several categories at once, for example travel and health, lifestyle and culinary, and so on.
Is there a potential for nano influencers to work with? Of course! Because based on the 2019 State of Influencer Marketing released by the Hype Auditor, it states that nano influencers have an engagement rate of approximately 5.60%.
This figure is better than the engagement rate of other influencer levels. This means that nano influencer followers are much more active because they tend to have a more personal relationship so they are more comfortable interacting with each other, even influencing one another.
2. Micro Influencers
Micro influencers are influencers who have between 10,000 and 100,000 followers. Almost the same as nano influencers, influencer types at this level focus only on limited categories according to their abilities or areas they are good at.
Some of them apart from being influencers, some are also bloggers. Because the number of followers can still be categorized as limited, they have a deep and intense relationship with their followers.
However, once they reach 100,000 followers, there is usually a decrease in engagement rate compared to when they still have 10,000 followers.
Working with micro influencers allows you to reach a wider target market than if you work with nano influencers.
They not only position your product, brand or service exactly how their followers expect them to, but are able to reach different walks of life in an engaging way.
3. Mid-tier Influencer
Mid-tier influencers typically have between 100,000 and 500,000 followers. This type of influencer lacks strong relationships and interactions with their followers.
Even so, their reach is much larger and can reach a much wider target market.
If the two types of influencers previously had followers with more or less the same interests and preferences, then the followers of mid-tier influencers are more diverse and can have any interests without any connection.
If you are after a wider market reach, then working with mid-tier influencers can be done.
4. Macro Influencer
Macro influencers are influencers who have 500,000 to 1,000,000 followers. In Indonesia, influencers at this level are better known as celebgrams.
Because there are so many followers on their Instagram, they don’t automatically have a strong relationship with their followers, but have a very wide impression reach.
They usually have certain category specifications and the content they upload is only based on their main niche.
5. Mega Influencers
Mega influencers are influencers whose followers have more than 1 million people and fall into the celebrity category, either on an Indonesian scale or even world-class.
To work with them, you have to reach deep into your pockets because their prices are super expensive.
If you want to increase brand awareness with maximum results to introduce your brand to the world, you can use mega influencers.
This is considering the number of their followers who are diverse and come from various walks of life, professions, and even ages.
But unfortunately, you also have to be very careful if you decide to work with mega influencers because usually the content they upload is mostly paid content that is being promoted.
Tips for Choosing Collaboration with Micro Influencers
Here are important tips for choosing partnerships with micro influencers:
1) Time
Depending on the campaign, it may be necessary to work with several micro influencers to achieve optimal results.
However, it will take more time not only to find and communicate with influencers, but also to go through the various stages of review and summary cycles, and so on.
2) Quality
Micro influencers are people who have various activities. Because it usually consists of students, office workers, and the owner.
So they set a schedule to be able to spend time creating promotional content from clients.
As a client, you have the right to request revisions to the content and try to include this in the contract agreement.
3) Reach
The reach of micro influencers is fairly limited. This is because the audience they have is smaller. As a suggestion, if you want to increase brand awareness, you should work with macro or micro influencers.
4) Creativity
The main principle that must be upheld before collaborating with micro influencers is to give freedom to work.
Micro influencers tend to dislike strict regulations in content unlike collaborating with macro influencers which tend to be easy to implement.
You only need to provide campaign objectives and provide flexibility in the process of creating content so that their audience can easily accept it. Kategori influencer dengan followers
