The Balenciaga scandal caused a sensation everywhere and then Balenciaga, a high-end fashion brand, apologized for its recent advertisement showing children with sexualized teddy bears because it went too far with “the effect of shock”.
Balenciaga scandal
About the Balenciaga scandal: The company deeply regrets any damage our Christmas marketing may have caused. In this advertisement, children should not have been seen holding their teddy bear backpacks.
The Spanish fashion house headquartered in Paris said in a statement sent to its Instagram account: “We immediately removed the campaign from all channels.”
A lot of people pointed out that one of the marketing shots utilized a Supreme Court decision in a case involving child pornography as a prop to advertise a purse, which led to more public condemnation of the images.
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Details of what happened | Balenciaga scandal
After featuring two young children holding plush animals while wearing what looks to be bondage attire in a commercial, Balenciaga has come under fire online.
The design brand, known for its audacious fashion choices and formerly linked to celebrities like Kim Kardashian, showcased young women cradling stuffed animals in contrast to the dreadful bondage outfits.
In one image, a little girl with ginger hair was holding onto the strap that was fastened to a white bear wearing a vest and a choker around its neck. The bear was also holding onto a T-shirt from the brand.
In another, a brunette toddler was holding a purple plush animal that was dressed in BDSM-like clothing and was wearing a blue costume.
Twitter responses to the troublesome campaign by Balenciaga
As previously reported about the Balenciaga scandal, the Spanish luxury brand received harsh criticism online for its latest advertising campaign as consumers swore to never forget Balenciaga’s terrible presentation.
Even conservative pundits joined the criticism, accusing the company of hosting “groomers,” “sexualizing youngsters,” and producing child porn while hosting these activities. Following the pushback, right-wing sympathizers also circulated several anti-gay and anti-trans statements.
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